Hi! I’m Lulu, I have been visioning and crafting valuable digital products/experiences with iconic design consultancies and clients for the past fourteen years.

Being an advocate for the users, business and technology with the lens of digital product and experience design in multidisciplinary teams. Identify the needs and values from qualitative user research, and define meaningful strategy for actions to the market for the people through design thinking approach. I have yeares of experience in innovation, product, experience, services, interaction, visual & motiong graphic with most sucessful brands.

I previously worked with iconic international design consultancies and agencies as sr. innovation consultant, experience design director from design thinking led strategy to product launching/ design delivery project as project lead.

Creating both innovative & valuable solutions from identify user’s needs to user's hand is my mission and strength for different kind of industries and organizations. From start up of AI powered recruiting product, international agriculture pharmacy, electric vehicle, to digital transformation for telco company established about 100 years ago.

Core Skills

+ Project Leading
+ Collaborating in Multidisciplinary Teams & Partners
+ Design Thinking
+ Build and manage team
+ Design Research
+ Human Centred Insights
+ Identify Values & Opportunities
+ Storytelling
+ Creative Concepts
+ Prototyping
+ Define Target Audience
+ Define Brand Proposition
+ Define The Goal Of Experiences
+ Translate Into & Core Features
+ Implication Plan & Roadmap
+ Usage Data Analysis
+ Design Optimization
+ Xp Architecture
+ Visual Direction
+ Interface Design
+ Interaction Design
+ Motion Design

Publication