Team Edison CX

2020 - 2021
In-car experiece
WeChat Mini App
FordPass China

Team Edison is a special task force(as a pilot team) set up to define the end-to-end digital experience for the first ever BEV of Ford. To innovate and design with design thinking approach, under a consisting global experience vision. It includes 3 key regions, NA, EU and CN.

#Customer Experience Design
#Design Research
#User Insights
#Design Delivery

Our team has set up a designated war room at Ford China Team Edison office space to inspire and inform the team members and also visitors.

Qualitative research sharing session and design opportunities alignment session.

From 2018 to 2020, Team Edison China has launched 4 experiences for a China-only EV launched at 2019 - Know more about EV on .com(both desktop & mobile)

Home charging experience on FordPass

Public charging experience on FordPass

BEV community experience on WeChat

A few experiences were under the design development of exploring local consumers insights, operation / service mechanisms, business value, etc.

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