02

Ford

Virtual Personal Assistance

2021
In-car experiece

To define the VPA2.0 overall scope of work and high level strategy as a product owner at the exploration phase, for 6 months, through the lens of experience design and strategy. Aligning internal BUs and external tech partners to define the experience, functions, and roadmap.


#Product Vision
#Alignement Workshop
#Key Usage Scenarios
#Product Functions & Features
#Experience Design
#Delivery Roadmap
#Assessment
















The program development process to for the North star; signature moments; features; journeys; technology; Prioritization and Development roadmap. And the design process of the VPA experience.























Some initial thoughts about the VPA experience anatomy and the shifts of the experience from now.

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