07

Nike

Risk Everything

2014
WeChat Official Account
Tecent QQ
Retail Space

2014 World Cup, Nike Football has launched a global campaign "Risk Everything" to celebrate football globally.
In China, AKQA has design & launched a few digital experiences to engage with the local market.


#Creative development
#Art direction
#Web design
#Mobile experience
#In-store experience
















“The Last Game” mobile experience

“The Last Game” is the 3-D animated short film featuring world class football players for the world cup. showing the world risk everything is the spirit.

In order to create social buzz about it,
we create a photo filter experience by using the characters from the film,




































“Winner Stays” city attacks

a 3 vs 3 game which encourage players not to defend to keep risk everything in Beijing, Shanghai and Guangzhou

Football players can register for
“WINNER STAYS ” city attacks on Nike.com



















Innovation Summit - Beijing

PR event for Launching the new boots: flyknit mercurial/magister and world cup national kits. With the products exhibition, an all-star celebrities “winner stays” game is performed.













Show Your Phenomenal Move

A bullet time photo booth is setup at shanghai nike flagship store. User can create their own time-freeze video to show their risk everything move and share to social platforms.

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