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2014 World Cup, Nike Football has launched a global campaign "Risk Everything" to celebrate football globally.
In China, AKQA has design & launched a few digital experiences to engage with the local market.
#Creative development #Art direction #Web design #Mobile experience #In-store experience
“The Last Game” mobile experience
“The Last Game” is the 3-D animated short film featuring world class football players for the world cup. showing the world risk everything is the spirit.
In order to create social buzz about it,
we create a photo filter experience by using the characters from the film,
“Winner Stays” city attacks
a 3 vs 3 game which encourage players not to defend to keep risk everything in Beijing, Shanghai and Guangzhou
Football players can register for
“WINNER STAYS ” city attacks on Nike.com
Innovation Summit - Beijing
PR event for Launching the new boots:
flyknit mercurial/magister and
world cup national kits.
With the products exhibition,
an all-star celebrities “winner stays” game is performed.
Show Your Phenomenal Move
A bullet time photo booth is setup at shanghai nike flagship store.
User can create their own time-freeze video to show their risk everything move and share to social platforms.