08

BritishCouncil

Digital Art Festival

2011
Microsite

Every year British Council would hold an art festival called UK Now to promo the art cultureof UK in China. We combined the London tube system to different categories of art, like visual art / graphic design / opera / orchestra, to create a unqiue digital art festival experience.


#Digital Experience Design
#Rollout strategy
#Concepts & Ideations
#UXUI
#Art Direction
#Illustration















Opera Lady designed for a mini game who's hair will grow higher when the pitch go higher.

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