01

Maybelline

Makeup Academy

2013
Desktop Platform
Mobile iOS, Android

We define the value of the desktop platform & the mobile APP version of the academy.


#Art Direction
#UXUI
#Product Content
#Product Promotion
#Usage Optimization Design
















For desktop platform, the key purposes are to show makeup looks inspiration, clear step-by-step instruction and community sharing.



















For mobile APP, to leverage the mobility of the usage scenarios and Maybelline offline stores to encourage friends to come to learn makeup from the brand ambassadors, scan the product on shelves to get different looks’ inspirations, and pay with membership points, etc.

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