Better Connecting Farmers

Retail Space
WeChat Mini App

Bayer Crop China would like to better connect to farmers and reinforce the brand loyalty. We design and create valuable experiences to the farmers in the rural areas by going into the farm and study the farmers' behaviours and needs.

#Design Research
#User Insights

Impact of this project -

+ Many of the concepts designed has been carried forward and launched

+ An exhibition of the concepts was set up during the National Annual Sales Conference of Bayer Crop Science in China

One of the key learnings, which led to a core design principle, is to design with a lot of visual and simplified copywritng.

Our team was invited by the clients to share our learnings, ideas & prototypes to the region team at a yearly internal conference.

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