Vision&Craft
Craft
Hi! I'm a mindful, caring, strategic designer who loves helping people, solving problems, and doing things beautifully. My presence brings joy and inspiration to teams. I turn insights into design—I bring vision and craft from IDEO-trained strategy to shipped products at scale. 15+ years across IDEO, Ford, AKQA. Currently building MirrorMirror, a caring AI wellness companion.
Core Skills
+ Human-centered design and product thinking
+ End-to-end experience design: from insight to launch
+ Design strategy and opportunity framing
+ AI-integrated experiences and intelligent systems
+ Leading and collaborating with cross-functional teams
+ Design research and user insight synthesis
+ UX architecture and interaction design
+ Visual direction and high-fidelity execution
+ Rapid prototyping and creative exploration
+ Vision storytelling, stakeholder alignment, and roadmap planning
Highlights & Recognition
2020 - EPAM Global Impact Award
"Lulu, thank you for playing an instrumental role in our client relationship development and your contribution to different projects' success, winning new opportunities and growing our accounts. We appreciate your skill to lead by example, efficiently navigating your colleagues through projects. Your proactivity, great attitude, and dedication are invaluable! Keep it up!"
2015 - Art Directors Club Young Gun (Nomination)
International recognition for emerging creative talent under 30.
Publication
2019 - EPAM Continuum
Remote Learning: Best Practices Today for a Better Educational Future
Public Speaking
2023 - Panelist, Propellerfish
Identity: In Virtual Spaces
A panel discussion exploring how identity is shaped and expressed in evolving digital contexts.
2020 - Guest Speaker, Instart Design Education:
Designing your design career
A keynote talk for emerging designers on navigating a multidisciplinary design path across industries.
2018 - Guest Speaker, WireDraft Meetup
Designing the Design
A talk on how designers design their own processes, mindsets, and tools.
2018 - Guest Speaker, Donghua University
Design Career Talk
A session with design students on building a meaningful career in design, shared from industry experience.
LinkedIn
Instagram
Say hi!
My CV in PDF
My Portfolio in PDF
+ End-to-end experience design: from insight to launch
+ Design strategy and opportunity framing
+ AI-integrated experiences and intelligent systems
+ Leading and collaborating with cross-functional teams
+ Design research and user insight synthesis
+ UX architecture and interaction design
+ Visual direction and high-fidelity execution
+ Rapid prototyping and creative exploration
+ Vision storytelling, stakeholder alignment, and roadmap planning
"Lulu, thank you for playing an instrumental role in our client relationship development and your contribution to different projects' success, winning new opportunities and growing our accounts. We appreciate your skill to lead by example, efficiently navigating your colleagues through projects. Your proactivity, great attitude, and dedication are invaluable! Keep it up!"
International recognition for emerging creative talent under 30.
Identity: In Virtual Spaces
Designing your design career
Designing the Design
Design Career Talk
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