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Kix:
The Future of Design Thinking
Overview
Kix is an AI-powered qualitative research platform that reimagines how insights are gathered, synthesized, and shared. Designed for both independent researchers and enterprise teams, Kix digitizes the entire design thinking process — from respondent management and interviews to transcription, synthesis, and storytelling.
The Challenge
Redesign for clarity, structure, and usability — to create a professional, insight-driven experience that unlocks long-term product scalability and commercial success.
Vision
Designing Kix as an augmented teammate and evolving insights library for modern research teams.
My Role
Sole Product Designer
+ Enhanced the end-to-end product experience
+ Defined and designed the AI-powered synthesis Canvas
+ Led mobile UX/UI for respondents
+ Set product branding and visual direction
+ Prototyped and tested with researchers, PMs, and external users
+ Partnered with developers to ship production-ready features
+ Developed the product roadmap
Design Highlights
✳️ The AI-Powered Synthesis
Part of Kix’s AI-integrated design thinking flow, the synthesis experience redefines how modern research teams turn raw data into insight. AI accelerates analysis, while researchers stay in full control of meaning making — fast, structured, and scalable.
📱 A Mobile App for Respondents' Homework
The mobile app enables Kix to capture rich, in-the-moment insights at lower cost. By making qualitative data collection scalable and continuous, it defines the next generation of design thinking grounded in real life and built for real scale.
🧠 Insight, Systematized
Kix transforms scattered inputs into a structured insight system — enabling teams to surface meaning faster, collaborate better, and build lasting research libraries.
✨ New Visual & Brand Direction
A fresh, thoughtful brand identity and UI design that builds trust, enhances legibility, and brings emotional clarity to a complex product experience.
🚀 On Boarding, User Guide and Tutorial
A guided onboarding flow with contextual support designed to reduce friction, build confidence, and help users get productive fast.
Roadmap
+ V2 (2023): Intuitive and stable —
established a strong foundation with visual and brand redesign, respondent management flow, remote interview tools with API integration, initial synthesis experience, and real-time collaboration
+ V3 (2024): Enhanced and AI-driven —
introduced AI-powered synthesis, a mobile app for respondents, onboarding and tutorial systems, self-diagnostic and support tools, and improved usability across the full research journey
+ V4 (Future): Extensible and intelligent —
expanding into a research and insights library, with deeper AI integration across the full design thinking workflow
Results
+ Improved usability across both researcher and participant journeys
+ Faster insight generation with AI-assisted synthesis
+ Greater collaboration, allowing teams and clients to co-make meaning together
+ Stronger product vision, ready to scale into a full insight system and long-term research library
Next project
Part of Kix’s AI-integrated design thinking flow, the synthesis experience redefines how modern research teams turn raw data into insight. AI accelerates analysis, while researchers stay in full control of meaning making — fast, structured, and scalable.
📱 A Mobile App for Respondents' Homework
The mobile app enables Kix to capture rich, in-the-moment insights at lower cost. By making qualitative data collection scalable and continuous, it defines the next generation of design thinking grounded in real life and built for real scale.
🧠 Insight, Systematized
Kix transforms scattered inputs into a structured insight system — enabling teams to surface meaning faster, collaborate better, and build lasting research libraries.
✨ New Visual & Brand Direction
A fresh, thoughtful brand identity and UI design that builds trust, enhances legibility, and brings emotional clarity to a complex product experience.
🚀 On Boarding, User Guide and Tutorial
A guided onboarding flow with contextual support designed to reduce friction, build confidence, and help users get productive fast.
established a strong foundation with visual and brand redesign, respondent management flow, remote interview tools with API integration, initial synthesis experience, and real-time collaboration
+ V3 (2024): Enhanced and AI-driven —
introduced AI-powered synthesis, a mobile app for respondents, onboarding and tutorial systems, self-diagnostic and support tools, and improved usability across the full research journey
+ V4 (Future): Extensible and intelligent —
expanding into a research and insights library, with deeper AI integration across the full design thinking workflow
+ Faster insight generation with AI-assisted synthesis
+ Greater collaboration, allowing teams and clients to co-make meaning together
+ Stronger product vision, ready to scale into a full insight system and long-term research library
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